Angela Connor
Do More Than Promote Your Company on LinkedIn - Promote Yourself!
#linkedin It’s so nice of you as an employee to share the company content on your social media accounts. A lot of super-talented people do only that - post about and promote the company for which they work on LinkedIn. Now, please understand all organizations want and appreciate brand ambassadors on LinkedIn, so doing this can bring you major kudos internally and I know the communications and marketing teams are especially ecstatic about your efforts. I’ve also helped many companies develop strategies to recruit and nurture the highly valuable employee ambassador cohort, because it is an easy way to extend reach. Especially in a large organization. However, aligning yourself solely with your company doesn’t do much for your own personal brand, nor does it provide much insight into who you are, how you think, what you deem important, or much else. I believe establishing who you are on social media and injecting a little bit of YOU can go a long way for a personal brand. And we all need one. Yours at this point may just be that you are a (TITLE) at (COMPANY X.) You can and should make a change.
