Finding and connecting with your target audience

Gone are the days of one-stop shopping when it comes to getting a message in front of your target audience.

To be effective in this highly fragmented media environment we are operating in today, it is a must that we seek to understand consumer behavior.

The bottom line is this: If you want to reach people, you have to know where to find them. Period! And the only way to do that is to become a student of your craft.

That was one of my primary points at the American Marketing Association’s Leadership Summit in Chicago last month.

Below is a two-minute recap of some of the other points I made during the session. I promised to devote this blog to change, and change starts with the man or woman in the mirror.

So take two minutes and 11 seconds and have a look…or just listen while you multitask.

Happy Tuesday!

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